This campaign will be used to support the first launch of the Finding Me reading program. The program will kickoff in Howard County, Maryland, the hometown of program founder and former Washington Redskins player, Darnerien McCants.
McCants was moved to start this program by the unfortunate reality that "2/3 of students who cannot read proficiently by the end of 4th grade will end up in jail or on welfare."(1) This campaign is the first step in growing an impactful program that will reduce juvenile delinquency through the power of reading.
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